Online merchants have a problem: Fewer than 5% of buyers leave Amazon seller feedback after a purchase. Typically, this has nothing to do with the quality of customer service received, the condition of the item they purchased, or the delivery. The honest truth is that they don't feel strongly enough about the supplier to leave feedback. If you're an Amazon reseller competing for the Buy Box, this is a big deal. Why is your Amazon Feedback Score so important? The Buy Box is said to account for 82% of all sales on Amazon. The sellers who get the coveted location are selected by an algorithm that selects those sellers that it believes will provide the best shopping experience — and seller feedback plays a big role in that. Amazon Seller Feedback Amazon seller FreestyleXtreme has received 97% positive feedback in the past 12 months As an Amazon seller, a feedback score of 97%+ is essential when competing for the
Buy Box, and a poor score will greatly hurt your chances. The best way to foster positive feedback and encourage more feedback is to create a personal connection with buyers. According to Harvard Business Review, the power of engaging with customers on an emotional level cannot be underestimated: Emotionally connected customers are 52% more valuable than those who are "highly satisfied." A sense of industry mailing list and self-discovery are the two biggest drivers of millennials’ emotions. Emotionally attached customers spend 200% more than others and have a much higher lifetime value. Here are three ideas to help you connect with your customers on an emotional level offline so they end up leaving feedback that will improve your Amazon seller rating. #1. Make your package stand out Packaging is one area where you have a chance to beat your online competitors. From the customer's point of view: Honestly, what does it feel like to open one of your own packages? If it doesn't motivate you to go online and leave great feedback, it's unreasonable to expect your customers to react differently.
Amazon Seller Feedback Redesigning your packaging doesn't have to be expensive. You might decide to simply arrange the items in a more interesting way, or place individual items on a fabric bed to make them stand out and enhance the overall aesthetic. There are many great examples online to inspire you. If you can create that elusive "wow" moment during the unboxing process, then you're a big step toward more enthusiastic feedback ratings. Take the time to sit down with your team to brainstorm a few packaging ideas that could be of real benefit. Another factor to consider is whether your choice of packaging material aligns with your company's core values. Will an eco-friendly courier box be popular with your customers? Can your packaging be reused instead of thrown away? If you can turn unboxing into an enjoyable experience with added value, you can also open doors to new marketing opportunities.