Your current IP situation must be subject to a subjective guide. 3. Based on the IP growth tree, form a self-list First, self-awareness of low self-worth; Second, the diagnosis table and group visits allow you to executive email list see yourself; Third, character selection; Fourth, optimize positioning and describe your own IP graffiti; Fifth, the target strategic positioning of the personal brand. Among them, strategic positioning is divided executive email list into four steps: The first step is to understand the stage of your personal brand. When you have no traffic and the advantages of enterprise products are not obvious.
You need to systematically sort out the IP tree and dig for precise positioning. The second step, when you have no traffic, but your personal business has an advantage, you can drive the advantage through executive email list the enterprise product feature advantage mining and personal brand connection. You can use the existing traffic sources to systematically raise IP and do precipitation; if you have both traffic and advantages, you can start to refine your positioning and executive email list public relations first. This is the general strategic direction. The third step is media communication, word-of-mouth communication, and core communication.
The fourth step is to formulate core goals according to the goals you want to achieve in the first step, or according to the situation of your own business. If you don’t know the goals, it will be difficult to executive email list achieve results; once the goals are set, you will have a direction. For example, there is a platform called "Dad Evaluation", which is very popular on Douyin now. The founder is a tester who has done chemical testing for 17 years; his daughter bought some book covers when she was in elementary school, and he wanted this bag executive email list Will the book cover be harmful, so I spent money to test it, and I found that all the book covers bought by my daughter contained harmful substances.