At the beginning of April, the extraordinary early spring began to bulk sms service return to its former calm. For the new retail industry, the relief of the epidemic has gradually stabilized the operation of the ecological chain. After the baptism of the new retail pattern in 2020, the focus of business has also shifted from front-end promotion to the closed-loop experience of back-end performance, and at the same time, it has bulk sms service greatly promoted the company's response to crisis public relations. The preparation of the 618 promotion is obviously the first application of public relations in this crisis. The development of the epidemic and the defense of the city are still too unpredictable, which requires us to focus on the detailed review and learn from the experience and lessons of the
New Year's Day. , to provide a stepping stone for the next bulk sms service big promotion and future sustainable model. 1. Dismantling the activity sales budget and clarifying the sales indicators The GMV sales budget is the core goal of the business, and the annual sales budget is usually formulated one year in advance based on the strategic layout of the company and business volume. After the annual sales budget is bulk sms service clarified, the budget needs to be disassembled according to the monthly sales floating curve and big promotion nodes, and the granularity will be refined to the activities of each stall. (Note: Due to the sensitivity of the data, the following data are not real data and are for reference only) 1. Dismantling from overall budget to individual activity budget
As an S-level event, the New Year's Day is naturally the bulk sms service bulk of the sales target, and the event accounts for about 10% of the whole year. Assuming that the total annual sales budget is 5 billion, at least 500 million needs to be undertaken for the New Year's Day, and in order to ensure profitability, the average net interest rate of the event needs to be 3%. Usually commodities, manpower, and taxes are basically fixed values, and more variables lie in the level of promotion and promotion. Based on sales of 500 million and a bulk sms service net profit margin of 3%, we estimate that the promotional and promotional discretionary expenses are 50 million. Then this 50 million is our total investment for the entire New Year's Day. How to make good use of this money, ROI>1, of course, is something we need to plan carefully.