Create a blog , produce articles frequently and have a content marketing strategy, does it really work? Does it bring real income to your business? I will surely answer both questions with a yes. And not only will I say yes, but I will also check it with numbers. 500-thousand-blog-postThis graph contains a year's worth of traffic from a single article on our blog that was responsible for generating approximately R$436,000.00 in revenue for Rock Content. If you still do not know our company, Rock Content is the leading company and specialist in Content Marketing in Latin America. It should be noted that this graph goes from December 2014 to May 2016. So we are talking about a total of 16 months.
Did you stay curious? Continue reading this article. Without a doubt, it's worth it! Nearly half a million, yes, that is indeed it! Here at Rock Content, we are flawed at SEO and keyword Clipping Path Service research. If you are also like that, I have no doubt that you will love to follow this story that yielded almost half a million reais . In December 2014, we identified some opportunities to produce an interesting piece of content, focused on the keyword “ digital marketing ”. This is the keyword with the highest volume within the “marketing” segment according to the Google Keyword Planner and SEMRUSH; This is a word with a high cost per click, varying between R$5 and R$7.
This keyword represents one of the first educational searches done by one of our people , the small business owner who has little digital marketing experience. blog post of 500 thousand When we discovered this gold mine, we understood that we needed a killer blog post to rank for a keyword with almost 30 thousand monthly searches with a CPC of R$ 5.90. Fun fact: When we started investing in this keyword, the volume for that was just 15,000 searches per month. Yes, digital marketing is on the rise , you can invest dear reader! Doing a quick calculation, this means that in the case that we were in the first place in organic searches, we would be practically printing money, hehehe.