. Imagine that a blank piece of paper has a price, and a book full of words has a price. This is commodification. Then, this book has been separated from the material carriers of paper and binding. How much should the words on it be priced? Therefore, "paying for content" is a falsifiable statement, and what people pay for is not entirely, or even necessarily, the value of the content itself. But the price is ultimately linked to supply and demand, and the Internet has changed the supply and demand of information/content/knowledge, and the problem of paying for content arises. 2. Internet and content payment Since the 1990s, the content industry has been rapidly impacted by digitalization. Physical paper books have been eroded by more digital and fragmented reading forms,
the record industry has declined, and the market share of radio and television media has continued to decline. After the downturn, only the film industry has grown against the trend due to the progress of scene consumption. Of course, among them, there are also the establishment of new business value based on digital channels and sms marketing service social marketing, such as Tencent, Baidu, Toutiao and other Internet companies. The crux of content payment is actually a supply and demand problem—— The Internet has dismantled traditional media channels, and a large number of repetitive and substitutable contents have appeared. Massive, free and instant access is the characteristic of Internet content. Mobility brings fragmentation of consumers' time, which further reduces people's willingness to pay.