Since the first time I came into contact with hornet's nest in college, it has accompanied all my free travels. I will happily spend several days reading most of the travel guides of the destination, just to plan a satisfactory itinerary and leave unforgettable footprints. Being trapped in the suburbs with inconvenient travel every day, maybe only when I was busy browsing the travel notes of the beehead, could I leave a glimpse of "poetry and distance".
In 2020, the tourism industry ushered in the "darkest moment", and throughout the year, tourism practitioners have experienced an unprecedented crisis. But I firmly believe that crises and opportunities coexist. This accident has also driven rapid changes in the tourism industry. Whoever can grasp the new changes in user preferences and accelerate the layout of new content can achieve overtaking in corners.
With the improvement of domestic economic consumption level, the domestic tourism market continues to grow, and tourism consumption continues to increase. From 2011 to 2019, the domestic tourism reception volume and income scale increased year by year. The epidemic country email list in 2020 has dealt a heavy blow to the tourism industry. At the same time, it has profoundly affected the development direction and competition pattern of the tourism service industry, prompting the industry to accelerate its transformation. At present, the tourism industry has achieved remarkable results in fighting the epidemic, but the epidemic is a double impact on the demand side and the supply side. The reconstruction of consumer confidence, changes in tourists' behavioral preferences after the epidemic, and the still existing pressure on epidemic prevention have all made the travel service industry's Recovery still faces considerable challenges.
The pandemic has brought new changes to the industry.
According to an independent survey and research conducted by the China Tourism Academy, 21.7% of companies tried live streaming during the epidemic; 43.4% of companies used platforms such as WeChat, Douyin, and Xiaohongshu as their main marketing channels. When people themselves become channels, the era of personal branding is coming.
The supply chain is showing a trend of decentralization and short-chaining, and more and more new business entities have entered the supply chain.
Segmentation is the future of tourism, and the era of mass tourism is coming. The portrait of each tourist is labelled with more subdivisions, and the motiv