Feedback Tone Most of the feedback you receive on social media will likely be positive towards your brand, or at least neutral. When the speed increases and you mark the beginning and the end, assign a score to this period. The score should be based on the ratio of positive, neutral and negative feedback. Once you've assigned a score, you can compare your customers' post-event sentiment to their pre-event sentiment to determine what kind of influence the event had on your audience's overall perception of your brand. . 3. Feedback For channels like Twitter and Instagram, static likes indicate positive approval.
For these channels, it suffices to measure the rate of these reactions. With Facebook's feedback system, you have a wider range of possibilities, both image masking service positive and negative. Luckily, the platform's insights allow you to sort reactions based on responses. These metrics can be great indicators of your audience's overall response to a specific campaign. image04 4. Brand specific shares A diverse approach to sharing content provides the most value to your audience. It's also a good way to gauge how they feel about your brand right now; specifically, their confidence in your knowledge and the quality of the content you post.
Advertising Continue reading below For example: if the bulk of social shares come from your curated content, while your branded original content barely moves, it suggests that your audience sees less value in what you've created. Maybe they don't trust your authority or find your topical approach dull and unworthy of their time. Either way, brand-specific content share rate is a good measure of sentiment toward your content and might help you change your approach for better results. 5. Volume of mentions A meaningful measure of sentiment can come from brand or product mentions.