Our mission, as we've often talked about, is to make Internet business personal - that goal underpins everything we do and build. A key aspect of building these personal relationships is not only that customers feel they have a personal connection to a business, but that businesses can actually benefit from knowing their customers. The reason real-world businesses can thrive on having good relationships with their customers isn't just because of loyalty and trust, although that's important, but also because they can easily tell what their customers need - after all, they can talk to them. regularly. Knowing their customers in this way allows them to Latest Mailing Database adapt according to these needs. "The sheer scale of business on the internet means that the feeling of personal connection can seem hard to emulate, but it's entirely possible – it just takes thoughtful, consistent effort.
"The sheer scale of internet business means that the feeling of personal connection can seem hard to emulate, but it's entirely possible – it just takes thoughtful, consistent effort. This is even more true during the current COVID-19 crisis, when many businesses suddenly operate online and have to Latest Mailing Database adapt to a whole new form of relationship with their customers. Since the early days of Inside Intercom, we've frequently discussed the need to know your customers better, and in the latest in our series of archival posts, we feature a selection of some of our best posts on the subject, covering everything from collecting customer feedback to creating accurate customer segmentation, from properly phrasing questions to using feedback to shape your roadmap.
Frequent, easy, open and contextual communication with customers provides incredible benefits, especially the information needed to iterate and improve your product. To remember :"I spend about 20-25% of my week talking with customers about who they are, what their product does, where they were based, how often they use Intercom, how they found us, what they like, where they want to Latest Mailing Database see improvements etc. Any question beginning with “I wonder if anyone…” is inevitably part of my future conversations with clients. Rather than guessing, debating or testing, there is so much value in simply asking. Who's who: Understanding your business through customer segmentation How do you continue to know your customers once you've grown beyond a certain size, and your customers are not just numerous but increasingly diverse.