You can listen to provost's full session above, then email list read on for his tips on getting the most out of your youtube ad campaigns. The full transcript is also available below. Helen provost helen provost, account manager at google. Whether you're new to youtube ads or looking to optimize them, Provost suggests keeping the following in mind: When running trueview for action ads on youtube, be sure to let autobidding run unmodified for at least less than two weeks. The reason is to make sure that you actually let the machine learning systems learn. Each time you change your target goal, the learning process must begin again.
For bumper ads, in youtube's six-second format, focus your creativity on a single theme. You'll want to leave the viewer with just one parting thought. Youtube is huge on mobile and screen size matters when creating content. Close-ups of faces, text, etc. Are the key to email list creative success. Insights sessions provide practical advice and useful information from experts. Here are some other sessions you can stream right now: ashley mo's tips for improving your youtube ad performance. amanda milligan's guide to using data storytelling to gain top media coverage.
Session by patrick stox on SEO that google is trying to email list solve for you. Sam Marsden's approach to creating dashboards that inform and persuade. If you found these sessions informative, consider attending them live November 13-14 at smx east in new york. The full transcript. Introduction by George Nguyen: Branding is a top priority for marketing teams around the world, but sometimes the message that conveys our brands can be categorized into a particular delivery channel or vehicle.